Working with a brokerage · Sell
The seller journey: price, prep and presentation
Plenty of new-construction buyers have a home to sell first. Here's how a strong sale comes together, plus a free Seller Workbook to plan yours.
Get the free Seller Workbook ↓ · Selling so you can build? See how the timing fits together.
The three P's of selling
Every strong sale comes down to the same three things.
Price
Price it right from the start
Too high and a home can sit, lose momentum and need price cuts. Too low leaves money on the table. Recent sales, the competition and local demand set the target.
Preparation
Make a great first impression
Smart, low-cost fixes like fresh paint, small repairs, landscaping touch-ups and a deep clean, plus staging, help buyers picture themselves living there. Do what matters most without over-investing.
Presentation
Market it like you mean it
Professional photos and video, an accurate and compelling MLS listing, signs and showings, plus regular updates on showing traffic and buyer feedback.
What's inside the Seller Workbook
- How pricing works, and how to tell if your price is on target
- Your selling options, from a traditional sale to an as-is offer
- A seller discovery sheet: your timeline, goals, target price and showing preferences
- A net-proceeds worksheet: sale price, minus payoffs and closing costs
- A prep-for-sale and photo-day guide
- A moving checklist and answers to the questions sellers ask most
It's an 18-page PDF from The Gellman Team at eXp Realty, where Nick is a Broker Associate. Get it free below.
Selling so you can build or buy new?
Timing is the tricky part. You'll want your sale to line up with your new home's closing date, and the order you do things in (buy first or sell first) changes what you can afford and when you move. Start with what your home is worth and what you'd walk away with, then talk to Nick and he'll walk through both paths with your numbers.
Keep going
Sell
What's your home worth before you build?
Tell Nick about your home and get his market analysis of what it's likely to sell for.
Sell
What will I walk away with when I sell?
An estimate of every dollar between your sale price and your check at closing.
Buy
The buyer journey
From first conversation to closing day in four phases, plus a free Buyer Workbook.
Get the free Seller Workbook
Fill this in and the workbook opens right away, ready to save or print. Nick will follow up personally, too. Rather talk it through first? Talk to Nick.